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A Doorway Page is a web page that is created for search engine spiders and is not visible to the public. A doorway page will contain all the necessary parts for a high search engine rank. (ex.- key words and other phrases relevant to the subject of the website) A search engine spider reviews this page, while it does no good to real visitors to the site. This is a form of spam and search engines will penalize anyone guilty of creating doorway pages. Doorway pages are also known as gateway pages, entry pages, bridge pages, or portal pages.

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